---
title: Evolution of RAIN RFID tagging in the automotive industry
description: How is RAIN RFID shaping the future of the automotive industry? Join our live webinar on the 17th of June.
image: https://landing.voyantic.com/hubfs/2025.06.Automotive-webinar-landing-page.jpeg
---

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ON-DEMAND WEBINAR

# The evolution of RAIN RFID tagging in the automotive industry

### How is RAIN shaping the future of the automotive industry?

Recorded on  June 17, 2025

![2025.06.Automotive-webinar-landing-page](https://landing.voyantic.com/hubfs/2025.06.Automotive-webinar-landing-page.jpeg "2025.06.Automotive-webinar-landing-page")

Watch this webinar, including an expert panel discussion on how RAIN technology transforms operations, quality, and product lifecycles from start to end.

Featuring leading experts from the RFID industry, the panel will explore where RAIN stands today, what recent innovations mean for manufacturers and suppliers, and how the technology is poised to evolve beyond B2B applications into the hands of consumers.

**During this 60-minute webinar, we’ll discuss:**

- **History of RAIN in Automotive**Panelists will discuss the history of RAIN usage in the automotive industry. How have standardization and scalability impacted? How are the RAIN ecosystem and data sharing working? How have the tagging requirements evolved over the years in the industry?
- **RAIN Adoption in the industry**Panelists will explore its growing market share and the new capabilities RAIN unlocks, from more innovative logistics to more efficient production lines.
- **Implications of RAIN Evolution**With advances in ICs and miniaturization, tag sizes are shrinking, but performance expectations are rising. Learn how this evolution impacts product quality, manufacturing flexibility, and the increasing reliance on cloud-based data systems.
- **The Future of RAIN and Automotive**
  
  Look ahead at what’s next: lifecycle-wide tagging that stays with a product from factory to recycling, digital product passports (DPP), and the exciting expansion of RAIN RFID from industrial settings into consumer-facing applications.

### Watch the webinar

## Speakers and moderator

![Lauri Hyytinen-1](https://landing.voyantic.com/hubfs/Profile%20pictures/Lauri%20Hyytinen-1.png)

Lauri Hyytinen

Market Development Manager   
 Avery Dennison Smartrac

Since 2007, I have had the privilege of working with leading automotive companies, helping them integrate RAIN RFID technology into their processes. Today, I lead Global Automotive Market Development at Avery Dennison Smartrac, the world’s leading provider of passive RFID transponders for the automotive industry.

 

![AD-logo](https://landing.voyantic.com/hs-fs/hubfs/AD-logo.png?width=400&height=104&name=AD-logo.png)

![Juho-Partanen-2024](https://landing.voyantic.com/hubfs/Juho-Partanen-2024.jpeg)

Juho Partanen

VP Market Transformation   
Impinj Inc.

As a global advocate for RAIN technology, I have spent over 20 years driving industry growth and scalability. My leadership experience spans roles from team lead to CEO, Board of Directors member, and Chair. I've also contributed to key industry standards through ISO, CEN/CLC, and GS1.

![Impinj\_logo-1](https://landing.voyantic.com/hs-fs/hubfs/Impinj_logo-1.png?width=200&height=133&name=Impinj_logo-1.png)

![jesse-250px](https://landing.voyantic.com/hubfs/Profile%20pictures/jesse-250px.png)

Jesse Tuominen

CTO   
 Voyantic

 I've had a front-row seat since 2005 to see how the RAIN technology has evolved and matured while bringing my own contribution to it. Currently, as the CTO of RFID technology, I work with new measurement methods, RF design, proofs of concept, standards, protocols, industry collaboration and IPR.

![ArvonenJennica-11](https://landing.voyantic.com/hubfs/ArvonenJennica-11.png)

Jennica Arvonen

Senior Marketing Manager   
 Voyantic

I'm a seasoned B2B marketer currently diving into the world of RFID. I help our global network better understand RFID quality and encoding-related topics. In this webinar, I'll be your host and will interview leading industry experts.

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